Agency: Radical Media
Photographers: Phil Poynter, Ellen Von Unwerth
Directors: The McCoubrey Brothers
As Senior Copywriter in the Design + Digital Group, I helped create the new voice and vision of Tommy Hilfiger. To refresh the playfully iconic fashion brand, we conceived the "American Stories" campaign as a modern, sophisticated take on American culture and style. Each season, a different American city was featured in the campaign (Miami, Los Angeles, Washington, D.C.). Supported with unique content across e-commerce, out of home, retail executions, and curated city guides (both online and as a mobile app).