Agency: Select NY
Photographer + Director: Peter Lindbergh
As Copy Director, I helped create a new, modern voice and vision for the Artistry brand, across video, digital and print. Concepted and produced a launch video for the brand's most premium skincare offering to date, Creme L/X, with spokeswoman, Sandra Bullock, shot by Peter Lindbergh. Named and launched Artistry's "Vision" magazine, where as editor and writer I oversaw and crafted all content and copy within.