WHO I AM
Creative director and writer, storyteller and strategic partner, I've concepted and directed global and regional campaigns and content, recruited and managed creative teams, launched and reignited brands, and named products and initiatives from cosmetics to candy bars to corporate charities.
Based in New York City, I’m a mindful leader and dedicated mentor, with a depth of experience building diverse teams and accelerating creative capabilities both in-house and at agency, while continuing to collaborate with some of the most loved brands worldwide.
WHAT I DO
Empowering and elevating brands to find their voice and purpose. I create culturally relevant, emotionally engaging brand content, advertising and marketing communications. Fueled by data and insights that drive innovation, with experience overseeing GenAI pilots and projects for global brands. I’m fluent across all platforms, including social, digital, video, broadcast, editorial, experiential, activations, and ecom, with a focus on beauty, fashion, retail, lifestyle, luxury, spirits, healthcare, and sustainability.
WHERE I'VE BEEN
AGENCIES: U-Studio (Unilever), Saatchi, Ogilvy, JWT Singapore, Radical Media, Tribal Worldwide, Code and Theory, Toth + Co, AR New York (now part of Publicis), Arnell, SelectWorld, Laird + Partners, Razorfish, Studio Red (Rockwell), CreateThe, Sesame Workshop, Mekanism, Lloyd + Co, Air Paris, Stern Advertising, Big Finish Digital
BRANDS INCLUDE: Love Beauty and Planet, Beloved, TRESemme, Vaseline, Hellmann’s, Klondike, Popsicle, Magnum, Dove, OLLY, ASICS, Clinique, MAC, Jo Malone, Aveda, Origins, Smashbox, Maybelline, Olay, Lux, Essie, Formulyst, Hanacure, FullBeauty Brands, Kay Jewelers, Leo Diamonds, Edible, Strivectin, Johnson & Johnson, Avon, Chico's, Belk, Martha Stewart (Kmart), Tommy Hilfiger, Grey Goose, Artistry, Ciroc, Sergio Rossi, Bill Blass, Carolina Herrera, Kenneth Cole, Davidoff, Cool Water, Joop, Jones New York, Carol's Daughter, Energy Upgrade California, Target, Under Armour, Aldo, David Yurman, Victoria’s Secret, J.Crew, Eileen Fisher
I've also touched broader categories along the way, writing the long-standing Aquafina selling line, “Pure Water. Perfect Taste.”, scripted the award-winning teaser video for the NASA Mission Juno (Jupiter) launch IRL and online, helped produce Passport Kids (a multilingual online community for kids) with Sesame Workshop, and worked with James Nachtwey, Pulitzer-Prize winning photojournalist, to realize his TED-prize wish of creating his XDR-TB (Extreme Tuberculosis) awareness campaign presented to the world on 20 public screens in 20 cities simultaneously.
ON THESE PAGES
Publishing widely on travel, fashion, style, beauty, art, design, cultural trends and events, my writing has appeared in BlackBook, Vanity Fair, Interior Design, Dwell, Surface, Soma, Ageist, Theme, The Fader, One, Death + Taxes, Let Them Eat Cake, BPM, Clear, Cool Hunting, Hintmag, Style.com, Merge, and more.
BEHIND THESE PODIUMS
As an Adjunct Professor, and internship advisor, I've taught undergraduate courses in Fashion Studies, Media Studies, and Feminist Theory at Hunter College, New York University, and Hobart and William Smith Colleges. I've lectured at many conferences on such diverse topics as representation of the female body in fashion and feminine hygiene products in pop culture. More recently, I curated/moderated a panel of ad and publishing industry experts, at The Wing, on beauty and diversity in advertising.
WHAT I'D LOVE TO DO FOR YOUR BRAND OR AGENCY
Beyond words and pictures, to holistic campaign and brand expression, I'm ready to make beautifully impactful work with you. Let’s win over the hearts and minds of consumers while driving awareness and increasing revenue, together. With a passion for ideas and an eye on design, I invite collaboration with clients that want to change perception, challenge the expected, and make a difference in the lives of women everyday.
VIEW AND DOWNLOAD MY RESUME HERE