WHO I AM
Creative director and writer. Storymaker and strategic partner. Ongoing journalist and occasional academic. Based in New York City. I've concepted and directed integrated global campaigns and content, managed and mentored creative teams worldwide, launched and reignited brands, and named products and initiatives from cosmetics to candy bars to corporate charities, at some of the world's best agencies and most loved brands.
WHAT I DO
I've been an Executive and Global Creative Director, Copy and Editorial Director, Contributing Editor and Adjunct Professor. Crafting stories across all platforms, I've created culturally relevant, emotionally engaging brand and marketing content through social, mobile, digital, video, TV, editorial, experiential, and e-commerce, with a focus on beauty, fashion, fragrance, retail, luxury, healthcare, sustainability and spirits.
IN THESE PAGES
I'm a widely published writer on fashion, travel, lifestyle, and design. My features and profiles - from pitching to published - have appeared in Blackbook, Vanity Fair, Interior Design, Dwell, Surface, Soma, Theme, The Fader, One, Death + Taxes, Let Them Eat Cake, BPM, Clear, Coolhunting, Hintmag, Style.com, Merge, and more.
WHERE I'VE BEEN
BRANDS: Maybelline, Olay, Lux, Essie, Formulyst, Hanacare, FullBeauty Brands, Kay Jewelers, Strivectin, Johnson & Johnson, Chandon, Avon, Chico's, Belk, Martha Stewart for Kmart, Tommy Hilfiger, Grey Goose, Artistry, Ciroc, Sergio Rossi, Bill Blass, Carolina Herrera, Kenneth Cole, Davidoff, Cool Water, Joop, Bank of America, Rolex, Jones New York, Carol's Daughter, Estee Lauder, Michael Kors Fragrance, Little MissMatched, Energy Upgrade California, Red Stripe, Newcastle Brown Ale, Target, Under Armour, Aldo, David Yurman, Victoria’s Secret, J.Crew, Eileen Fisher
AGENCIES: JWT, Saatchi, Ogilvy, Tribal Worldwide, Code and Theory, Toth + Co, AR New York (Publicis), Arnell, Radical Media, SelectWorld, Laird + Partners, Razorfish, Studio Red (Rockwell), CreateThe, Sesame Workshop, Mekanism, Lloyd + Co, Air Paris, Tribal Worldwide, Stern Advertising, Splashlight, Big Finish
I've also touched broader categories along the way, writing the long-standing Aquafina selling line, “Pure Water. Perfect Taste.”, scripted the teaser video for the NASA Mission Juno (Jupiter) website launch, helped produce Passport Kids (a multilingual online community for kids) with Sesame Workshop, and worked with James Nachtwey, Pulitzer-Prize winning photojournalist, to realize his TED-prize wish of creating and presenting his XDR-TB (Extreme Tuberculosis) awareness campaign to the world on 20 public screens, in 20 cities, simultaneously.
BEHIND THESE PODIUMS
As an Adjunct Professor, and internship advisor, I've taught undergraduate courses in Fashion, Media and Feminist Theory at Hunter College, New York University and Hobart and Williams Smith Colleges. I've lectured at many conferences and workshops on such diverse topics as representation of the female body in fashion and feminine hygiene products in pop culture.
WHAT I'D LOVE TO DO FOR YOUR AGENCY OR YOUR BRAND
Beyond words and pictures, to holistic campaign and brand expression, I'm ready to make beautifully impactful work that wins over the hearts of consumers, with you. With a passion for words and an eye on design, I invite collaboration with agencies and clients that want to change perception, challenge the expected, and make a difference in the lives of women everyday.