WHO I AM
Creative director and writer, storymaker and strategic partner. I've concepted and directed global campaigns and content, managed and mentored creative teams worldwide, launched and reignited brands, and named products and initiatives from cosmetics and candy bars to corporate charities.
Based in New York City, I’m a mindful leader and industry mentor, working with some of the world's best agencies and most loved brands.
WHAT I DO
Empowering and elevating brands to find their authentic voice and purpose. I create culturally relevant, emotionally engaging advertising and marketing communications. Fueled by data, excited by emerging technology, I’m fluent across all platforms including social, digital, video, broadcast, editorial, experiential, and e-commerce. Focusing on beauty, fashion, fragrance, retail, luxury, healthcare, sustainability, and spirits.
IN THESE PAGES
Publishing widely on beauty, fashion, travel, lifestyle, art, design, and cultural events, my writing has appeared in BlackBook, Vanity Fair, Interior Design, Dwell, Surface, Soma, Ageist, Theme, The Fader, One, Death + Taxes, Let Them Eat Cake, BPM, Clear, Cool Hunting, Hintmag, Style.com, Merge, and many more.
WHERE I'VE BEEN
BRANDS: Maybelline, Olay, Lux, Essie, Formulyst, Hanacare, FullBeauty Brands, Kay Jewelers, Strivectin, Johnson & Johnson, Chandon, Avon, Chico's, Belk, Martha Stewart for Kmart, Tommy Hilfiger, Grey Goose, Artistry, Ciroc, Sergio Rossi, Bill Blass, Carolina Herrera, Kenneth Cole, Davidoff, Cool Water, Joop, Bank of America, Rolex, Jones New York, Carol's Daughter, Estee Lauder, Michael Kors Fragrance, Little MissMatched, Energy Upgrade California, Red Stripe, Newcastle Brown Ale, Target, Under Armour, Aldo, David Yurman, Victoria’s Secret, J.Crew, Eileen Fisher
AGENCIES: Splashlight, Saatchi, Ogilvy, JWT, Tribal Worldwide, Code and Theory, Toth + Co, AR New York (Publicis), Arnell, Radical Media, SelectWorld, Laird + Partners, Razorfish, Studio Red (Rockwell), CreateThe, Sesame Workshop, Mekanism, Lloyd + Co, Air Paris, Stern Advertising, Big Finish Digital
I've also touched broader categories along the way, writing the long-standing Aquafina selling line, “Pure Water. Perfect Taste.”, scripted the teaser video for the NASA Mission Juno (Jupiter) website launch, helped produce Passport Kids (a multilingual online community for kids) with Sesame Workshop, and worked with James Nachtwey, Pulitzer-Prize winning photojournalist, to realize his TED-prize wish of creating and presenting his XDR-TB (Extreme Tuberculosis) awareness campaign to the world on 20 public screens, in 20 cities, simultaneously.
BEHIND THESE PODIUMS
As an Adjunct Professor, and internship advisor, I've taught undergraduate courses in Fashion, Media and Feminist Theory at Hunter College, New York University and Hobart and Williams Smith Colleges. I've lectured at many conferences and workshops on such diverse topics as representation of the female body in fashion and feminine hygiene products in pop culture.
WHAT I'D LOVE TO DO FOR YOUR BRAND OR AGENCY
Beyond words and pictures, to holistic campaign and brand expression, I'm ready to make beautifully impactful work that wins over the hearts of consumers. With a passion for words and an eye on design, I invite collaboration with clients that want to change perception, challenge the expected, and make a difference in the lives of women everyday.