All social all the time! As Group Creative Director at UStudio/Unilever, I led the creative team and content making across the CPG portfolio; beauty and wellness, food and nutrition, ice cream, home and personal care. Brands included Beloved, Dove, Love Beauty and Planet, Vaseline, Talenti, Degree, Magnum (ice cream), OLLY, Klondike, Popsicle, Good Humor, Hellmann's, Sir Kensington's, Maille, Knorr, Nexxus, Seventh Generation, SheaMoisture, TRESemme, Unilever Food Solutions (B2B), Axe, and Suave.

I drove the launch and integration of GenAI capabilities at UStudio, using Pencil (a Brandtech company) to produce high quality creative assets for our Unilever beauty, haircare and ice cream brands.

Named Campaign Global's "In-House Agency of the Year" for 2022, 2023. My team also won "Best in Show" in a live inter-agency Reels competition hosted at Meta in 2023.

I also served as a judge on the Core77 Package Design Awards Jury 2022, representing UStudio.